This one was cute. They didn't make the baby the butt of the joke, or do anything stupid. The father comes across as honest, and it also says a lot about our adult diets. Well casted, too. Nice one, BBDO Moscow..
FrutoNyanya "How" (2012) :20 (Russia)
BBDO Moscow Creative director – Adrian Ely Senior art-director – Raluca Stroe Art-director – Nikita Voblikov Senior copywriter – Marina Dedyukina Producer – Artem Semenov Ball Park Production Director – Scott Corbett DOP – Mikho Kvirikadze Producer – Irina Nepomenko Client: Progress Marketing Director – Dmitry Sitnikov Category Manager – Valeria Smagina Junior Brand Manager – Tatiana Elshaeva Marketing Specialist – Alexey Mitrofanov Marketing Assistant – Julia Shamshetdinova