One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.

So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.

Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.

It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.

Even if he doesn't get in to the Academy, Bonder can still console himself with the fact most people in advertising never grow up anyway.

Good luck, whippersnapper.

Title: The Fuck-It List Agency: DDB Toronto Art Director: Daniel Bonder Writer: Daniel Bonder Creatives Directors: Denise Rossetto and Todd Mackie Directors: Jon & Torey Editor: Jon & Torey Production Company: FamilyStyle Producer: Liz Dussault Executive Producers: Harland Weiss, Donovan Boden

Comments (3)

  • trae's picture
    trae

    "Maybe he's a late bloomer." ... maybe he was home-schooled! In case, god bless ya, kid.

    Apr 26, 2012
  • Dabitch's picture
    Dabitch

    None of the things on his list are aimed at the agency-world at all. A proper advertising fuckit-list would be to:

    --- Blab openly about pitch material and ideas to competing agency
    --- Seduce the CCO's significant other (in their office)
    --- Insult the largest client - to his face. Repeatedly.
    --- Wallpaper your office with un-filled out time-sheets. Extra points for using them as toilet paper.
    --- Tell the client "no".

    Apr 27, 2012
  • trae's picture
    trae

    I told a client "no," once. It was an accident, though. Same with using time sheets for phone messages. If accidents counted, it wouldn't really be a f*ck it list.

    Apr 28, 2012

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.