One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.
So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.
Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.
It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.
Even if he doesn't get in to the Academy, Bonder can still console himself with the fact most people in advertising never grow up anyway.
Good luck, whippersnapper.