Fuck-it list

 
 

Fuck-it list

One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.

So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.

Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.

It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.

Even if he doesn't get in to the Academy, Bonder can still console himself with the fact most people in advertising never grow up anyway.

Good luck, whippersnapper.

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Title: The Fuck-It List
Agency: DDB Toronto
Art Director: Daniel Bonder
Writer: Daniel Bonder
Creatives Directors: Denise Rossetto and Todd Mackie
Directors: Jon & Torey
Editor: Jon & Torey
Production Company: FamilyStyle
Producer: Liz Dussault
Executive Producers: Harland Weiss, Donovan Boden

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Comments

"Maybe he's a late bloomer." ... maybe he was home-schooled! In case, god bless ya, kid.

None of the things on his list are aimed at the agency-world at all. A proper advertising fuckit-list would be to:

--- Blab openly about pitch material and ideas to competing agency
--- Seduce the CCO's significant other (in their office)
--- Insult the largest client - to his face. Repeatedly.
--- Wallpaper your office with un-filled out time-sheets. Extra points for using them as toilet paper.
--- Tell the client "no".

I told a client "no," once. It was an accident, though. Same with using time sheets for phone messages. If accidents counted, it wouldn't really be a f*ck it list.

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