WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker. The new campaign’s sophisticated black-and-white creative executions position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work.
The 2010 Full Tilt Poker campaign will consist of nine TV spots and 10 prints ads shown in more than 20 countries.
Agency: WONGDOODY - http://www.wongdoody.com
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Copywriter: Julia Regan
Account Director: Greg Falcione
Account Supervisor: Cristina Prusz
Agency Print Producer: Vickie Palm
Agency Broadcast Producer: Elisa Orsburn
Agency Assistant Broadcast Producer: Kendall Hawley
Photographer: Joel Lipton
Director: Errol Morris