Some time this summer, the Fuzz Wax Bar (a popular destination in Canada, because Canadians are apparently still on the metrosexual trend) decided to promote its place by sending a male model covered with wax strips down the streets of Toronto.

Torontonians were very excited to torture said model. I don't know if their excitement stemmed from a deep-seeded repression of aggression normally not seen in their usually mild mannered tempers, or whether or not they just really hate the fact some Canadians are still on the metrosexual bandwagon.

Either way I have it on good authority the UN is currently investigating for human rights abuse.

Project: Street Waxing Client: Fuzz Wax Bar Agency: Lowe Roche Executive Creative Director: Sean Ohlenkamp Copywriter: Jeremy Richard, Eli Joseph Art director: Ryan Speziale, Kunaal Jagtianey Producer: Shannon Farrell Make-up: Alyssa McCarthy Account Director: Frederic Morin Director: Dean Vargas Post Production: Motion Pantry

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.