G-Star Raw "The Challenge" (2014) 1:30 (The Netherlands)

 
 

G-Star Raw "The Challenge" (2014) 1:30 (The Netherlands)

G-Star Raw's Spring Summer 2014 Collection is launched in this film starring model Lily Cole and chess world champion Magnus Carlsen. It's one big metaphor for chess. What any of it has to do with G-Star Raw escapes me, but since most fashion ads are always conceptual without any real ideas behind them, I didn't expect anything other than a neat visual.

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Client: G-Star RAW
Production: Revolver Amsterdam
Creative Director: Peter Hamelinck, Aitor
Director: Shueti (@Revolver Amsterdam)
DOP: Niels Boon
Executive producer: Raymond van der Kaaij
Line Producer: Lucia Dondorp
Post Production: the Ambassadors
Styling: Leonie Huisman, Ruud van der Peijl
Hairstylist: Raphael Salley
Make-up artist: Andrew Gallimore

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