ad agency: Saatchi & Saatchi, Stockholm

Advertised brand: Gainomax Advertising agency: Saatchi & Saatchi Stockholm Creative director: Adam Kerj & Fredrik Preisler Art director: Gustav Egerstedt Copywriter Amalia Pitsiava & Adam Reuterskiöld Production company: Hobbyfilm Director: Oskar Bård DOP: Erik Sohlström Short rationale: In Sweden most people eat a banana after exercising, not knowing it is inadequate in proteins and carbs.
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture
    Dabitch

    That monkey is scarier than that chick in The Ring.

    Mar 08, 2008
  • RLDavies's picture
    RLDavies

    All the Gainomax ads are pretty good, but this is definitely my favourite.

    Mar 08, 2008

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