Undivide your attention is a great tagline for the ultimate take-a-break food otherwise known as Galaxy chocolate. In this film we watch as a distracted train goer gets inundated with birds (tweets) yellow stickies and emojis. Nice touch when all the visual madness stops the second she turns her phone over. This spot looked like it was really fun to make.

Client name & job title: Michele Oliver, Mars UK VP Marketing Olivia Cheng, Galaxy UK Marketing Director, Berta De Pablos-Barbier, Mars US VP Marketing, Kerry Cavanaugh, Dove US Marketing Director
Creative Agency: AMV BBDO/BBDO NY
Creative Director: Rosie Arnold and Melinda Kanipe
Creative Partners: Mike Crowe & Rob Messeter
Agency Planner: Emily Harlock and Michael Case
Agency Account Man:
UK: James Drummond, Natasha Hoban, Abderrahim Hafiz
US: Ashley Gill, Melissa Higgins
Agency Producer: Trish Russell and Felicity Bamber
Media Agency: Zenith
Media Planner: Mediacom
Production Company: Pulse Films
Director: Sam Pilling
Executive Producer: James Sorton
Production Co. Producer: Arlene McGann
Post-production Company: Framestore
Sound Studio: Sam Ashwell and Jake Ashwell @ 750mph
Editing Company: Ellie Johnson @ Speade

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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