"'Have a Fit Day' puts fitness in the context of everything else people do. We want people to recognize themselves in the athlete’s journey, and see that the G Series Fit is made to improve the performance of people just like you. Prime, Perform, Recover... and Have a Fit Day. "

Executive Creative Director: Patrick O’Neill
Global Creative Director: Jayanta Jenkins
Creative Director/Art Director: Brent Anderson
Creative Director/Writer: Steve Howard
Executive Producer: Sarah Patterson
Producer: Michael Gross
Producer: Robert Saxon
Group Planning Director: Scott Macmaster
Outside Vendors:
Production Company: Elastic
Director: Angus Wall
Executive Producer: Jennifer Sofio Hall
Producer: Richard Berman
DP: Bojan Bozelli
DP: Mateo Londono
Production Coordinator: Kate Rentz
Editorial Company: Rock Paper Scissors
Executive Producer: Carol Lynn Weaver
Producer: Cristina Matracia
Editor: David Brodie
Assistant Editor: Austyn Daines
Visual FX: A52
Post Producer: Tobin Kirk
VFX Shoot Supervisor:
Sound design: Lime Studios
Executive Producer: Jessica Locke
Mixer: Loren Silber/Dave Wagg
Assistant Mixer: Lindsey Alvarez/Brian Peyton
Stock Footage: Nickerson Research
Music Production: Squeak E. Clean
Composer: Kenny Korade
Executive Music Producer: Zach Sinick
Assistant Music Producer: Lindsey Pollard


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.