"'Have a Fit Day' puts fitness in the context of everything else people do. We want people to recognize themselves in the athlete’s journey, and see that the G Series Fit is made to improve the performance of people just like you. Prime, Perform, Recover... and Have a Fit Day. "

Agency: Executive Creative Director: Patrick O’Neill Global Creative Director: Jayanta Jenkins Creative Director/Art Director: Brent Anderson Creative Director/Writer: Steve Howard Executive Producer: Sarah Patterson Producer: Michael Gross Producer: Robert Saxon Group Planning Director: Scott Macmaster Outside Vendors: Production Company: Elastic Director: Angus Wall Executive Producer: Jennifer Sofio Hall Producer: Richard Berman DP: Bojan Bozelli DP: Mateo Londono Production Coordinator: Kate Rentz Editorial Company: Rock Paper Scissors Executive Producer: Carol Lynn Weaver Producer: Cristina Matracia Editor: David Brodie Assistant Editor: Austyn Daines Visual FX: A52 Post Producer: Tobin Kirk VFX Shoot Supervisor: Sound design: Lime Studios Executive Producer: Jessica Locke Mixer: Loren Silber/Dave Wagg Assistant Mixer: Lindsey Alvarez/Brian Peyton Stock Footage: Nickerson Research Music Production: Squeak E. Clean Composer: Kenny Korade Executive Music Producer: Zach Sinick Assistant Music Producer: Lindsey Pollard

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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