"Check out my biceps, get caught..." I have a cameo in this ad, as the neighbor with the alarm clock. Yes. I'm that lazy.

Agency: TBWA/Chiat/Day
Executive Creative Director: Patrick O’Neill
Group Creative Directors: Brent Anderson, Steve Howard
Creative Directors: Donna Lamar, Jayanta Jenkins
Copywriter: Michelle Lewis
Art Director: Chris MacNeil
Executive Producer: Sarah Patterson
Associate Producer: Matt Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: KK Davis
Group Planning Director: Scott MacMaster
Worldwide Managing Director: Nick Drake
Account Director: Amy Farias
Management Supervisor: Jaclyn Corr
Account Executive: Chanel Arola
Sports Marketing Assistant Account Executive: Lexi Von der Lieth
Outside Vendors:
Production Company: Park Pictures
Director: Ellen Kuras
EP/Head of Production: Dinah Rodriguez
Producer: Pat Frazier
Director of Photography: Ellen Kuras
Production Designer: Jeff Mann
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Hank Corwin ( Allyson’s Fit Day ) & Bruce Herman ( His Fit Day )
Assistant Editor: Trevor Schulte & Heather Bartholomae & Jason Dopko
Visual FX: The Mill
Post Producer: Enca Kaul
Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr
Telecine: CO3
Colorist - Stefan Sonnenfeld
Telecine Producer- Rhubie Jovanov
Final Mix: Lime Studios
Mixer - Rohan Young, Mark Meyuhas, Dave Wagg
Assistant Mixer: Jeff Malen
Executive Producer- Jessica Locke
“His FIT Day”: “Good Morning” by Bruce Herrman


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.