"Check out my biceps, get caught..." I have a cameo in this ad, as the neighbor with the alarm clock. Yes. I'm that lazy.

Agency: TBWA/Chiat/Day Executive Creative Director: Patrick O’Neill Group Creative Directors: Brent Anderson, Steve Howard Creative Directors: Donna Lamar, Jayanta Jenkins Copywriter: Michelle Lewis Art Director: Chris MacNeil Executive Producer: Sarah Patterson Associate Producer: Matt Magsaysay Executive Business Affairs Manager: Lisa Lipman Business Affairs Manager: KK Davis Group Planning Director: Scott MacMaster Worldwide Managing Director: Nick Drake Account Director: Amy Farias Management Supervisor: Jaclyn Corr Account Executive: Chanel Arola Sports Marketing Assistant Account Executive: Lexi Von der Lieth Outside Vendors: Production Company: Park Pictures Director: Ellen Kuras EP/Head of Production: Dinah Rodriguez Producer: Pat Frazier Director of Photography: Ellen Kuras Production Designer: Jeff Mann Editorial Company: Lost Planet Executive Producer: Gary Ward Producer: Jaclyn Paris Editor: Hank Corwin ( Allyson’s Fit Day ) & Bruce Herman ( His Fit Day ) Assistant Editor: Trevor Schulte & Heather Bartholomae & Jason Dopko Visual FX: The Mill Post Producer: Enca Kaul Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr Telecine: CO3 Colorist - Stefan Sonnenfeld Telecine Producer- Rhubie Jovanov Final Mix: Lime Studios Mixer - Rohan Young, Mark Meyuhas, Dave Wagg Assistant Mixer: Jeff Malen Executive Producer- Jessica Locke Music: “His FIT Day”: “Good Morning” by Bruce Herrman

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.