Gatorade Frost "Replace more, give more" (2013) :30 (USA)


Gatorade Frost "Replace more, give more" (2013) :30 (USA)

Love this idea. Fantastic. Also love the look and feel of this "one more," spot.

But the VO sounds like they forgot to replace the scratch track the junior engineer recorded. Unless their casting specs were something like "male teenager completely lacking in testosterone." It would have been better to have ditched the VO all together.

I mean Gatorade's been around for like, 40 years or something, right? Do we still need to explain what sports drinks do?

Client: Gatorade
Agency: TBWA Chiat Day


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