TBWA\Chiat\Day LA's new commercial titled "Gatorade Has Evolved" shows us basketball with real baskets, wooden racquets and other retro sports images - sports has eveolved; why are you still drnking water.

“Gatorade Has Evolved” :60 Worldwide Creative Director: Lee Clow Group Creative Director/Writer: Jimmy Smith Creative Director/Art Director: Jayanta Jenkins Creative Director/Writer: Donna Lamar Digital AD: Jeremy Stabile Executive Producer: Sarah Patterson Senior Producer: Veronica Beach Producer: Danielle Tarris Associate Producer: Michael Gross Assistant Producer: Matt Magsaysay Group Planning Director: Scott Macmaster

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • coronelo's picture

    Great if you have the mind of a 13 year old and wants to buy some sugar-water

    May 05, 2010

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