For once I can spell out the entire VO copy. Here we go, Usain Bolt read this:

Because of what I have inside. I will not stop. Until there's no competition left. On. The. Planet.

I guess he's got a lot of little orange cubes inside. He eats a lot of little orange cubes. It's like Chaos Emeralds to Sonic the hedgehog.

Ad agency: TBWA/Chiat/Day Los Angeles
Executive Creative Director: Patrick O’Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director/Copywriter: Linda Knight

Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

Production Company: Smuggler
Director: Jaron Albertin
EP/Head of Commercials: Brian Carmody & Patrick Milling Smith
Executive Producer: Lisa Rich & Allison Kunzman
Producer: Lisa Tauscher/Helen Hollien/Donald Taylor
Director of Photography: Linus Sandgren
Production Designer: Duncan Reed

Production Company: Untitled
Director: The Cronenweths
EP: Jim Evans
Head of Production: Geoff Campbell
General Manager: Larry Edwards
UPM: Kay Kelman
Director of Photography: Jeff Cronenweth
Service Production Company: Mad Cow Films
EP: Pete Chambers
Producer: Jonas Blanchard
Production Manager: Melissa Fallon

Editorial Company: Rock Paper Scissors
Executive Producer: Linda Carlson
Producer: Justin Kumpata
Editor: Angus Wall
Assistant Editor: Austyn Daines

Visual FX: The Mill
VFX Producer: Enca Kaul
2D Lead: Billy Higgins
Design Art Director: Tom O’Neill
Design Producer: Luscia Boryczko
Music: Original Music by human
Final Mix: Lime


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.