For once I can spell out the entire VO copy. Here we go, Usain Bolt read this:

Because of what I have inside. I will not stop. Until there's no competition left. On. The. Planet.

I guess he's got a lot of little orange cubes inside. He eats a lot of little orange cubes. It's like Chaos Emeralds to Sonic the hedgehog.

Ad agency: TBWA/Chiat/Day Los Angeles
Executive Creative Director: Patrick O’Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director/Copywriter: Linda Knight

Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

Production Company: Smuggler
Director: Jaron Albertin
EP/Head of Commercials: Brian Carmody & Patrick Milling Smith
Executive Producer: Lisa Rich & Allison Kunzman
Producer: Lisa Tauscher/Helen Hollien/Donald Taylor
Director of Photography: Linus Sandgren
Production Designer: Duncan Reed

Production Company: Untitled
Director: The Cronenweths
EP: Jim Evans
Head of Production: Geoff Campbell
General Manager: Larry Edwards
UPM: Kay Kelman
Director of Photography: Jeff Cronenweth
Service Production Company: Mad Cow Films
EP: Pete Chambers
Producer: Jonas Blanchard
Production Manager: Melissa Fallon

Editorial Company: Rock Paper Scissors
Executive Producer: Linda Carlson
Producer: Justin Kumpata
Editor: Angus Wall
Assistant Editor: Austyn Daines

Visual FX: The Mill
VFX Producer: Enca Kaul
2D Lead: Billy Higgins
Design Art Director: Tom O’Neill
Design Producer: Luscia Boryczko
Music: Original Music by human
Final Mix: Lime


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.