This might have actually beat out GoDaddy as worst spot of the year.

what the hell was THAT!?

Someone needs to explain this concept to me in small words.

I'm not sure that's possible. I don't think the "creatives" who wrote it can even tell you the concept. I can't imgaine how this made it through every level at the agency, past the client, into production, and then that someone actually made a media buy for this.

It's like someone attempted to make a shitty viral ad that they then paid a lot of money to air on TV. Stupid.

YES BUT DOGS DO NOT GET RESIDUALS

When weighing the cost of producing and airing a super bowl ad, residuals for any single spot are chicken feed.

Something is missing from this ad. An idea perhaps.

Oh common, nobody saw this ad, did they? It was aired once during a stupid a game. Who watches sport anyway?

Let me try:

Dogs don't drink Gatorade, the thirst-quencher. Thus dog drinks a lot for a long time. Because he's really really thirsty. Because his master drinks Gatorade and took him for like, the longest walk, ever.

I've changed my mind about this ad. I think it's brilliant. Super bowl should have worked for it. The silence. The dog drinking. The WTH? Awesome.