On Sunday, November 29, at 9:00 p.m. (check local listings), FSN affiliates nationwide will premiere a one hour special on REPLAY Season One: the Easton Area Red Rovers vs. the Phillipsburg Stateliners. The game was the 104th meeting between two of the nation’s biggest high school football rivals and settled their 1993 game that ended in a 7-7 tie. The Easton, Pa., vs. Phillipsburg, N.J., game has been played annually since 1906 on Thanksgiving Day, drawing crowds of more than 20,000 fans each year. After undergoing an intensive 10-week training and conditioning program developed by the Gatorade Sports Science Institute and Velocity Sports Performance, the athletes, now in their early 30’s, donned their helmets, strapped on their shoulder pads and laced up their cleats to participate in a full-contact, regulation game in front of a sold out crowd just as they had 15 years earlier.

“Gatorade believes once you’re an athlete, you’re always an athlete,” said Dr. Kim White of the Gatorade Sports Science Institute. “REPLAY allows us to take our science from the lab to the field by leveraging our deep understanding of sports hydration and nutrition and the expertise of a variety of training partners to help prepare these athletes for another shot at glory. In addition, the REPLAY athletes will help us garner a deeper understanding of the needs of a variety of athletes.”

Client: Product/Service: Gatorade (PEPSICO) G2 Agency Job # Job Title: Broadcast Credit List GATO.0000.T2450 Replay Series Sarah Robb O'Hagan Carla Hassan Randall Brown Scott Paddock Lauren Fritts Jeff Kearney Emily Young Alan Sadler & Phyllis Weisband Fibus Lee Clow Rob Schwartz Jimmy Smith Brent Anderson Steve Howard Brian O'Rourke Tim Newfang Linda Daubson Anne Thomasson & Jill Durand Peter Reid, Katie Meza Adam Nowak Scott MacMaster Daniel Teng Brynn Bardacke Jiah Choi Amy Farias Adam Bersin Paul Kinsella Lee Clow, Jimmy Smith, Donna Lamar, Javier Castillo and Paul Nguyen Client Info Title Name Gatorade 555 W. Monroe, Suite 10-08 Chicago, IL 60661 tel 312.821.1000 fx 312.821.1586 TBWA\Chiat\Day 5353 Grosvenor Blvd. Los Angeles, CA 90066-6913 main tel 310.305.5000 main fax 310.305.4852 Caviar 900 Pacific Avenue Venice, CA 90291 tel 310.396.3400 fax 310.396.3410 BHOUSE Films 2497 Armacost Avenue Los Angeles, CA 90064 tel 415.531.7349 Chief Marketing Officer Global Director of Media Arts/Executive Producer: Chief Creative Officer: Group Creative Director/Executive Producer: Writer/Creator/ACD: Writer/Creator/ACD: Senior Producer (Series & Event): Associate Producer: Director of Business Affairs: Business Affairs Managers: Interactive AD: Interactive CW: Group Planning Director: Planner: Group Account Director: Account Director: Management Supervisor: Account Executive: Interactive Account Executive: missionG.com Network Creators: Director: Director: Production Company - Executive Producer: Production Company - Executive Producer: Line Producer: Prod Supervisor: Dir. Of Photography: 2nd Unit DP: 2nd Unit DP: 2nd Unit DP: Editor: Assistant Editor: Digital Film Colorist: Post Producer: Trailer Editor:
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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