Gatorade - Replay Trailer (short) - (2009) :60 (USA)


Gatorade - Replay Trailer (short) - (2009) :60 (USA)

On Sunday, November 29, at 9:00 p.m. (check local listings), FSN affiliates nationwide will premiere a one hour special on REPLAY Season One: the Easton Area Red Rovers vs. the Phillipsburg Stateliners. The game was the 104th meeting between two of the nation’s biggest high school football rivals and settled their 1993 game that ended in a 7-7 tie. The Easton, Pa., vs. Phillipsburg, N.J., game has been played annually since 1906 on Thanksgiving Day, drawing crowds of more than 20,000 fans each year. After undergoing an intensive 10-week training and conditioning program developed by the Gatorade Sports Science Institute and Velocity Sports Performance, the athletes, now in their early 30’s, donned their helmets, strapped on their shoulder pads and laced up their cleats to participate in a full-contact, regulation game in front of a sold out crowd just as they had 15 years earlier.

“Gatorade believes once you’re an athlete, you’re always an athlete,” said Dr. Kim White of the Gatorade Sports Science Institute. “REPLAY allows us to take our science from the lab to the field by leveraging our deep understanding of sports hydration and nutrition and the expertise of a variety of training partners to help prepare these athletes for another shot at glory. In addition, the REPLAY athletes will help us garner a deeper understanding of the needs of a variety of athletes.”

Client: Product/Service:
Gatorade (PEPSICO) G2
Agency Job # Job Title:
Broadcast Credit List
GATO.0000.T2450 Replay Series
Sarah Robb O'Hagan
Carla Hassan
Randall Brown
Scott Paddock
Lauren Fritts
Jeff Kearney
Emily Young
Alan Sadler & Phyllis Weisband Fibus
Lee Clow
Rob Schwartz
Jimmy Smith
Brent Anderson
Steve Howard
Brian O'Rourke
Tim Newfang
Linda Daubson
Anne Thomasson & Jill Durand
Peter Reid, Katie Meza
Adam Nowak
Scott MacMaster
Daniel Teng
Brynn Bardacke
Jiah Choi
Amy Farias
Adam Bersin
Paul Kinsella
Lee Clow, Jimmy Smith, Donna Lamar, Javier Castillo and Paul Nguyen
Client Info Title Name
Gatorade 555 W. Monroe, Suite 10-08 Chicago, IL 60661 tel 312.821.1000 fx 312.821.1586
TBWA\Chiat\Day 5353 Grosvenor Blvd. Los Angeles, CA 90066-6913 main tel 310.305.5000 main fax 310.305.4852
Caviar 900 Pacific Avenue Venice, CA 90291 tel 310.396.3400 fax 310.396.3410
BHOUSE Films 2497 Armacost Avenue Los Angeles, CA 90064 tel 415.531.7349
Chief Marketing Officer
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