This new funny spot from Gatorade references sweat, but thankfully doesn't show it. Unfortunately, in an attempt to be funny, Gatorade has put its alpha male jock hat on and is now acting like a prick.

"Gatorade? You didn't earn that."

Excuse me? I might have worked out this morning, and am just getting around to drinking it, or I might have gone out drinking the whole night and am dehydrated.
You don't know me, Gatorade.

By the way, I know what electrolytes do, and I know it's just a fancy word for salt, which makes me drink more water. I also know that flame retardants shouldn't be in a consumable beverage, but apparently it took a petition to get you to remove it.

Oh, right. It also has Cam Newton in it. Dumping the guy's Gatorade out of his hands like it was high school.

The point is, High School Gym Teacher Alpha Male bit. If you don't want my money, I'll give it to Vega Sport which is plant based and doesn't contain artificial ingredients.

On the bright side, at least they didn't say the word "Hydrate."

Client: Gatorade Chief Marketing Officer: Morgan Flatley Senior Director, Consumer Engagement: Molly Carter Marketing Director: Jamie Davies Manager, Branded Entertainment: Nancy Laroche Senior Director, Sports Marketing: Jeff Kearney Director, Sports Marketing: Tom Prochaska Agency: TBWA\Chiat\Day LA Chief Creative Officer: Stephen Butler Executive Creative Director: Brent Anderson Global Creative Director: Jayanta Jenkins Senior Art Director: Dave Estrada Senior Copywriter: Nick Ciffone Copywriter: Nick Cohen Art Director: Jon Soto Director Of Production: Brian O’Rourke Senior Producer: Tim Newfang Managing Director: Peter Ravailhe Branded Entertainment Manager: Marc Johns Sports Marketing Manager: Erika Buder Project Manager: Parker Adame Associate Brand Manager: Ralph Lee Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Planner: Rebecca Harris Director: Jody Hill Executive Producer: Luke Ricci Producer: Brian Quinlan Production Designer: Mark Snelgrove Director Of Photography: Michael Svitak Managing Partner: Michael Sagol Editorial Company: HutchCo Technologies Editor: Jim Hutchins Assistant Editor: Joaquin Machado EP: Jane Hutchins Postproduction: The Mill, Los Angeles Sr. Executive Producer: Sue Troyan EP: Enca Kaul Producer: Kiana Bicoy Production Coordinator: Jillian Lynes 2D Lead Artist: Robin McGloin 2D Lead Artist: Scott Wilson 2D Lead Artist: Patrick Munoz 2D Lead Artist: Scott Johnson Colorist: Nick Sander Additional TBWA credits: Junior Planner: Katie Acosta Junior Planner: Matt Bataclan Director Of Business Affairs: Linda Daubson Executive Business Affairs Manager: Lisa Lipman Talent Payment Manager: Mirielle Smith Director, Traffic Operations: Dessiah Maxwell Broadcast Traffic: Jerry Neill Production Company: Caviar Content
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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