Gatorade continues the insight while nodding to its past by going back to sweat a the main idea in this newest effort. Still smart work, but don't turn this into a slippery slope. It's like the movie Candyman. If you say the word "Sweat" three times, then it's only a matter of time before we go back to the days of sweating in colors. And no one wants that.

Client: Gatorade Agency: TBWA\Chiat\Day Executive Creative Director: Brent Anderson Global Creative Director: Jayanta Jenkins Sr. Art Director: Annie Johnston Sr. Copywriter: Kathleen Swanson Executive Producer: Sarah Patterson Producer: Alicia Portner Executive Project Manager: Karen Thomas Project Manager: Parker Adame Managing Director: Peter Ravailhe Group Account Director: Blake Crosbie Brand Manager: Robyn Baker Brand Manager: Catherine Fishback Sports Marketing: Erika Buder Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Planner: Rebecca Harris Junior Planner: Katie Acosta Junior Planner: Matt Bataclan Director of Business Affairs: Linda Daubson Senior Business Affairs Manager: Laura Drabkin Talent Payment Manager: Mirielle Smith Traffic Manager: Jerry Neill Production Company: Smuggler Director: Henry Alex Rubin Partner: Patrick Milling Smith Partner: Brian Carmody COO: Lisa Rich Executive Producer: Lisa Tauscher Head Of Production: Andrew Colon Line Producer: Grace Bodie DP: Ken Seng Editorial: Whitehouse Post Producer: Joanna Manning Editor: Adam Marshall Assistant Editor: Keith Hamm Post EFX: The Mill Executive Producer: Enca Kaul Producer: Dan Roberts Shoot Supervisor: Bill Higgins 2D Lead Artist: Bill Higgins 2D Artists: Bill Higgins, Yukiko Ishiwata, Geoff DuQuett Colorist: Greg Reese Music: New World Sound “Aye” Sound Design & Final Mix: Lime Studios Mixer: Rohan Young Sound Design: Rohen Young

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.