Gatorade in India created a vending machine that will only dispense Gatorade if you are sweating. The machine used thermal imaging to determine if you were actually putting in the work or not. They made it contextually relevant by placing it in gyms, as opposed to say, the street. Smart idea to get people to work out harder.

Client: Gatorade Advertising Agency: Dentsu Webchutney, New Delhi, India Agency website: Chief Creative Technologist: Gurbaksh Singh Group Head (Copy): Nitin Jain Senior UI Designer: Abdullah Khan Video Production: Akshay Raheja, Rahul Lal Additional Credits: Hemant Kumar, Moosa Khan, Akshay Anand

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.