Thoughts that went through my head as I watched this spot:

Dude can't sell Gatorade to a woman because "It's for gals who have been working out hard and breaking a sweat." Gals? He just said gals? Wow.
Gatorade isn't designed for when you're hungover. That doesn't mean it's not a time-honored cure for it. We also drink it when we have the flu. You know this because you did an entire spot around the idea featuring Michael Jordan, FFS. Stop telling us how to use your product. Hangovers and barfing victims probably account for a good percentage of your sales.
Now I get it. The guy behind the counter working a minimum wage job is giving the woman a hard time because he hates his life. It's a satire.
Oh it's Peyton Manning. With a gut. Looks like he hasn't been sweating much either. They're hiding his freaking gut behind the cash register.
Does the woman even know who Peyton Manning is? She doesn't even register his star power.
She just said "What do I need to do for the Gatorade?" Is this turning into a porno? This is disturbing. *checks credits.* Oh no wonder-- a bunch of dudes wrote it.
I can't sit through any more of this.

Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska

Agency: TBWA\Chiat\Day LA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris

Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer: Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sander

Additional TBWA credits:
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content


Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.