Gatorade - Talking Heads / Tiger - (2009) :30 (USA)

 
 

Gatorade - Talking Heads / Tiger - (2009) :30 (USA)

Kick-off
We now finally know "What's G?"
Airing in the fourth quarter

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Ad agency: TBWA\Chiat\Day Los Angeles

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Who is the "Give it your all and never give up" man? He should stop with the lipstick.

It could have been from Nike.
In 1973 that is!

His name is Jason McElwain and he is a basketball player with autism...

http://en.wikipedia.org/wiki/Jason_McElwain

http://www.youtube.com/watch?v=ngzyhnkT_jY

read/watch those and then feel like an ignorant dick.....

Why would that make me feel like a dick? I'm mocking the atrocious lighting in his shot, none of the other athletes look like clowns. High contrast black and white photography isn't easy and should be done by professionals who clearly had the day off when it was time for his closeup.

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