In the shadow of the NBA All Star Weekend in New Orleans, one unsuspecting high school locker room got a renovation thanks to Gatorade. The Riverdale High Rebels are on track to win for the first time in twenty years. Now with the generous help of a Pepsi-owned sports drink and Dwyane Wade, they just might make it. Because you know, they weren't already making it before corporate America showed up to take a photo at the finish line.

Gee, Gatorade, I thought you always told us it's what's on the inside that counts.

Ad agency: TBWA/Chiat/Day Los Angeles

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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