In the shadow of the NBA All Star Weekend in New Orleans, one unsuspecting high school locker room got a renovation thanks to Gatorade. The Riverdale High Rebels are on track to win for the first time in twenty years. Now with the generous help of a Pepsi-owned sports drink and Dwyane Wade, they just might make it. Because you know, they weren't already making it before corporate America showed up to take a photo at the finish line.
Gee, Gatorade, I thought you always told us it's what's on the inside that counts.
Ad agency: TBWA/Chiat/Day Los Angeles