This is the ad that was pulled after accusations of racism.

The commercial you inquired for is about "face washing paper, MOGEHA", the concept is "we can clean our face anywhere". With this concept, we planned the commercial to inform the message to customers. To do so, we create the scene of Motoki (the Japanese man) and his friends using the product together. And we used reggae music because it is sympathized among young people who are the target of the product. And the atmosphere in commercial is the symbol of hotness. (it's hot!)
Rhythm of reggae, time passing slowly, exchange of mysterious language among Motoki and his reggae friends, and also their cute pet Harry, the chimpanzee, these are all one scene in usual days. By describing this scene, we wanted to signalize the refreshing face washing paper, and tried to establish unique world view which Gatsby brand has.
If customers receive affinity from the commercial, it will lead their trust for the product and our company. We are aiming to create commercial which customers will be sympathized with. But we take the fact that we gave such impression by the commercial seriously, and take what you have pointed out as valuable opinion. We will consider this when we create commercialfrom now on.
Lastly, we wish all of your health and progress. Yours, Mandom Corporation

Comments (3)

  • Dabitch's picture

    Wow, that is weird in so many ways.

    Jun 17, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    When I spent my time in Hong Kong, I saw so many weird ads that it is crazy. Bring on some more asian ads, please! :)

    Jun 17, 2005

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Robblink I am a copywriter in New York City, always looking for the best ads