GE and BBDO New York somehow convinced Jeff Goldblum to be a spokesperson once again. And like so many other campaigns where Jeff Goldblum is a spokesperson, he's being Jeff Goldblum - but with a spray tan and Liberace hair. You see, looking good requires great lighting and nobody knows that better than over-the-top Hollywood types. This bizarro ad features girls in glittery dresses, grand piano hot tubs and that poor little guy who holds up all the stuff mentioned. Like an infomercial meets your gorgonzola nightmare after watching Behind the Candelabra. This feels a little like the warmed over pizza where that gorgonzola was, using the old irony-informecial schtick, but the casting makes it rather amusing. Now, the only thing we don't know is what GE Link really is, apart from a light remote... Like, does GE Link really give me a bright orange spray tan? That would not go with my hair.

Client: GE Spot: "Enhance Your Lighting" Agency: BBDO New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Michael Aimette ACD/Art Director: Anne Lac ACD/Copywriter: Judd Counsell Group Executive Producer: Anthony Nelson Senior Integrated Content Producer: Darbi Fretwell BBDO Music Producer: Rani Vaz Worldwide Senior Director: Brandon Fowler Senior Director: Peter McCallum Account Manager: Gabriela Benitez Account Manager: Sam White Assistant Account Executive: David Slifer Production Company: PrettyBird Director: Tim and Eric Director of Photography: Andrew Wheeler Line Producer: Hillary Calhoun Post Production Company: Prettybird Editor: Kyle Brown Assistant Editor: Joe Carugati Executive Producer: Kerstin Emhoff Producer: Karl Reid Visual Effects & Animations: Makana Sylva Additional Visual Effects: Skulley VFX Music/Sound Design: Beacon Street Mix House: Heard City Mixer: Cory Melious Graphic Designer: Anthony Madlangbayan Telecine: Company 3 Colorist: Tom Poole

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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