Whitehouse Post Editor James Dierx recently collaborated with MJZ Director Dante Ariola via BBDO New York for “What Would Happen,” a stunning new spot for GE.

The piece deftly highlights GE’s focus on technological advancement with captivating imagery and smooth pacing throughout. To capture the spot’s sublime natural beauty, the crew traveled to Johannesburg and KwaZulu-Natal, South Africa for the shoot. Exploring life’s curiosities, the film asks what would happen if energy could come from anything, power could be anywhere, and light could seek out the dark, before answering with a simple and inspiring, “anything.”

Client: GE Title: “What Would Happen” Agency: BBDO ECD, Copywriter: Michael Aimette CD, Art Director: Eric Goldstein SVP, Senior Director: Peter McCallum Account Director: Lindsey Conklin SVP, Group Executive Producer: Anthony Nelson Production Co: MJZ Director: Dante Ariola President: David Zander Senior Executive Producer: Scott Howard Producer: Natalie Hill Editorial Co: Whitehouse Post Editor: James Dierx Executive Producers: Lauren Hertzberg, Joni Williamson Producers: Melanie Klein, Joanna Manning

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TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

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