This tells the story of Zeng, and his first time playing soccer in a professional academy. It is also Zeng's first flight. And thanks to GE's advanced aviation, more people in China are flying.

Agency: BBDO New York
Client: GE
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Director: Judd Counsell
Associate Creative Director: Lance Vining
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Executive Producer: Tatiana Rudzinski
Line Producer: Luke Stevens
Music House:The Music Bed
Edit House: Greenpoint Pictures
Editor "Zeng's First Flight": Philip Knowlton
Visual Effects House: Greenpoint Pictures
Audio/Sound Design Agency: One Thousand Birds


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.