Mom, complete with bumper sticker on her skirt, runs to school and honks with an airhorn to pick up her daughter. Daughter pretends not to know her.

Client: Geico
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.