Titus Welliver greets us in an alley, where there's a desk, a bottle and a phones that rings....

He is introducing Gentleman Jack's "The Order of Gentlemen." What is that? What is the order?. All I know is that it does not have a seat at the table of Jägermeister club, because you've grown out of that state now, sir.

Drink responsibly, that's an order.

Client: Gentleman Jack, Jack Daniels Title of Spot: Secret Meetings Campaign Name: The Order of Gentlemen Product or Brand: Gentleman Jack Chief Creative Officer: Pete Favat Executive Creative Director: Wade Devers Global Marketing Director, Jack Daniel's: Carmen D'Ascendis CD/Copywriter: Erik Enberg ACD/Designer, Art Direction: Chuck Seelye Producer: William Near Assistant Producer: Alex Saevitz Business Affairs: Maria Rougvie Planners: Lana Plecas Marketing Producers: Paul Nelson, Osman Rana, Todd Buffum, Nicolle Fagan Production Company: Gorgeous Enterprises Production Company Executive Producer: Anna Hashmi Production Company Line Producer: Marisol Aragon - Herold Director: Tom Carty Cinematographer: Robert Elswit Editorial Company: The Quarry / Rock Paper Scissors Editor: Paul Watts Colorist: Tom Poole Sound Designer: Tom Carty / Rex Recker Music Recording: Artist: Sound Engineer: Rex Recker

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.