In this recent four spot comedy campaign, Robot Films director Chris Robinson highlights classy millionaire style in collaboration with BBDO Atlanta for Georgia Lottery Corporation.

Imagine the excitement of studying at the Millionaire Academy where you learn how to live like one. Set in a stately mansion, the academy's professor schools uncultured pupils on appropriate utensil selection, proper break-up etiquette, and the intricacies of fine cuisine. Courses like Dining 101, Fashion, Finance, and Driver's ED can get you ready to receive Georgia Lottery's top prize. With Georgia's well trusted millions, you can be the guy who receives the keys for a brand new Rolls-Royce and passes them to his personal chauffeur.

Chris Robinson adds, "I really enjoy directing comedy dialogue work and had a great experience working with BBDO. The concept for the spot was hilarious and gave us room to improvise on set."

Client: Georgia Lottery Corporation Spot Title: Millionaire Academy: Intro, Food Groups, Phone Call, Caviar Ladle Air Date: May 2009 Agency: BBDO, Atlanta ECD/SVP: Kyle Lewis Copywriter: Patrick Lindsay AD: Jeff Oehmen Producer: Chinkara Singh Prod Company: Robot Films Director: Chris Robinson DP: Simon Thirlaway EP: Rosanne Cunningham Post /Effects: Jam Edit Editor: Eddie Kesler FX: Andrew Pope EP: Molly Baraco Telecine: Crawford Communications Artist: Jeff Bauman Sound Design: Riot, Atlanta Sound Designer: Erich Netherton Shoot Location: Atlanta, Georgia
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture

    Dear Nikolett, all the information I have about the commercial is posted under credits. Since shooting location is only listed as ATLANTA, I don't know more.

    Mar 29, 2011

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