In this recent four spot comedy campaign, Robot Films director Chris Robinson highlights classy millionaire style in collaboration with BBDO Atlanta for Georgia Lottery Corporation.

Imagine the excitement of studying at the Millionaire Academy where you learn how to live like one. Set in a stately mansion, the academy's professor schools uncultured pupils on appropriate utensil selection, proper break-up etiquette, and the intricacies of fine cuisine. Courses like Dining 101, Fashion, Finance, and Driver's ED can get you ready to receive Georgia Lottery's top prize. With Georgia's well trusted millions, you can be the guy who receives the keys for a brand new Rolls-Royce and passes them to his personal chauffeur.

Chris Robinson adds, "I really enjoy directing comedy dialogue work and had a great experience working with BBDO. The concept for the spot was hilarious and gave us room to improvise on set."

Client: Georgia Lottery Corporation
Spot Title: Millionaire Academy: Intro, Food Groups, Phone Call, Caviar Ladle
Air Date: May 2009

Agency: BBDO, Atlanta
ECD/SVP: Kyle Lewis
Copywriter: Patrick Lindsay
AD: Jeff Oehmen
Producer: Chinkara Singh

Prod Company: Robot Films
Director: Chris Robinson
DP: Simon Thirlaway
EP: Rosanne Cunningham

Post /Effects: Jam Edit
Editor: Eddie Kesler
FX: Andrew Pope
EP: Molly Baraco

Telecine: Crawford Communications
Artist: Jeff Bauman

Sound Design: Riot, Atlanta
Sound Designer: Erich Netherton

Shoot Location: Atlanta, Georgia

Freeform tags: 

Comments (2)

  • Dabitch's picture

    Dear Nikolett, all the information I have about the commercial is posted under credits. Since shooting location is only listed as ATLANTA, I don't know more.

    Mar 29, 2011

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.