Another high-tech idea for Coke in Israel that could only be done in Israel, a small and very wired county where seemingly everyone has the latest phones and apps. The TV commercial prompted smartphones to react via ultrasonic signal undetected by the human ear, opening an app that allowed people to order ice-cold Coca Cola straight to their door immediately. Within minutes of the ads airing, Coke's were delivered all over the country. This stunt was done in collaboration with Gett - the most popular Taxi app in Israel, which everyone already has installed on their phones. The user simply has to hit the “Gett Coca-Cola” button, and 5 minutes later there's a knock on the door and lo and behold – 2 Coca-Cola bottles, a cooler branded with the Coca-Cola logo and a bottle opener arrive via the Gett taxi service.

Neat.

Creative agency: Gefen Team Technology: DOV-E App: Gett

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.