It’s true, museum visits really do stick to your head - literally, it seems. M&C Saatchi Los Angeles wanted "Heads" to have an observational quality to it, capturing brief moments of everyday life in LA.
We felt it was really important that everything in the spot should feel natural and casual so that the only thing out of place was the fact that instead of a regular noggin, everyone’s head was replaced by a priceless work of art.
Patrick Griffin, Lost Planet, Los Angeles : Editor
Ron Tapia : Art Director
Dennis DiSalvo : Copywriter
Rebecca Silverstein : Agency Producer
Alex Blum, Andrea Ruskin : Executive Producer
Tracy Broaddus : Producer
Director : Peter Martin
DoP : Eric West
Production Company : Sleeper Films, Los Angeles
Visual Effects: Ring of Fire, Los Angeles
Creative Director: Jerry Spivack
Executive Producer: John Myers
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agency spy Matt points out that he's seen this before. Well, I'll be darned - I bet we can dig up plenty more examples. Even the taglines are similar!
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