Välcåme to the adland of bäd accents. Johan is back, this time he joins a ladies book club and decides to read the Gevalia package with his sing-songing accent. The American ladies swoon.

Clearly, I didn't get the memo. I thought us Swedish ladies had the "sexy" reputation, and mainly because it was attached to "dumb" and "Blond". I see now it's American ladies who are dumb as they'll swoon over a man reading "trää hundräd and fefty gramms". Guys, switch to the metric system you'll blow her away.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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