Gevalia want Americans to leave that standard cup of Joe alone and have a cup of Johan instead. This idea is presented by a long haired suave Swede as he flirts his way through an airport on his way to his motorcade, offering random women a ride because his coffee is like having a foot massage. What? Did we just mention feet while talking about Gevalia's aroma? As for the handsome Swedish flirty man stereotype, wow, I did not know we had these in Sweden WHERE HAVE Y'ALL BEEN HIDING GUYS? Seems most Swedish women don't know where these guys are, as everywhere I go in the world, someone will explain that they had Swedish girlfriend at some point. This is the new Viking era, we export sex. No I mean coffee. Sure. Good coffee is like sex. I like it like I like my men, dark, intense, and first thing in the morning. Never bitter? That doesn't sound Swedish.

Ad agency: TAXI


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.