Gillette are trying the old innuendo trick - like in the Axe cleans your balls - here they interview women about shaving.... What exactly? Oh, see that's what they want you to think. I predict no Cannes win for this one.
ad agency: Jack Morton
They should of gone farther and truly had a commercial promoting Gillette for women who shave the private parts. That would probably earn Gillette a gazillion dollars in free buzz and publicity.
I thought the women were talking about mens private parts. But then again it takes balls to sell unhairy men, so that sort of campaign is reserved for the British.
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