Gillette are trying the old innuendo trick - like in the Axe cleans your balls - here they interview women about shaving.... What exactly? Oh, see that's what they want you to think. I predict no Cannes win for this one.

ad agency: Jack Morton

Comments (2)

  • HowieSPM's picture

    They should of gone farther and truly had a commercial promoting Gillette for women who shave the private parts. That would probably earn Gillette a gazillion dollars in free buzz and publicity.

    Jul 13, 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.