To show off the Flexball Razor, Gillette attached 88 of them to a piano and had composer Son Luz compose a song on the very same piano.
So now I know that Gillette can play the piano. Now if they could only do something about my razors going dull after every second shave I'd be really impressed.
Agency: Grey
Client: Gillette
Brand Agency Lead: Debby Reiner
Senior Vice President/Account Director: Sarah Beaumont
Vice President/Account Director: Elizabeth Gilchrist
Account Supervisor: Thomas Ghiden
Account Supervisor: Katie Stirn
Account Executive: John Nelson
Executive Strategy Director: Howard Roberts
Cinematographer: Zach Mulligan
Composer: Ryan Lott (“Son Lux”)
Production Company: 1st
President/Global Chief Creative Officer: Tor Myhren
Group Creative Director: Jeff Stamp
Group Creative Director: Leo Savage
Associate Creative Director: Lance Parrish
Associate Creative Director: Steve Nathans
Copywriter: Nick Terzip
Director: Asif Mian (1st
Editor: Akiko Ikawaka (Cut + Run)
Executive Producer: James McPherson
Mix: Heard City, Phil Loeb
Music Producer: Zachary Pollakoff
Film Producer: Katy Fuoco
Assistant Film Producer: Megan Swan
Avenue Machine
Avenue Machine)
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