I kept flashbacking to a very old Nike ad in the two minutes this took, but I guess it's nice to have an updated version. Denver Broncos cornerbacks Champ Bailey and Kayvon Webster, Cincinnati Bengals running backs Gio Bernard, BenJarvus Green-Ellis and former Notre Dame offensive guard Mike Golic Jr. work out in a sound studio, while Phil Mossman formerly of LCD Soundsystem recorded it all and made a soundtrack from it.

Michel Gondry directed this music-studio-training sounds version for Gillette, by at BBDO, New York.

Ad agency: BBDO New York. Director: Michel Gondry

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.