I kept flashbacking to a very old Nike ad in the two minutes this took, but I guess it's nice to have an updated version. Denver Broncos cornerbacks Champ Bailey and Kayvon Webster, Cincinnati Bengals running backs Gio Bernard, BenJarvus Green-Ellis and former Notre Dame offensive guard Mike Golic Jr. work out in a sound studio, while Phil Mossman formerly of LCD Soundsystem recorded it all and made a soundtrack from it.
Michel Gondry directed this music-studio-training sounds version for Gillette, by at BBDO, New York.
Ad agency: BBDO New York.
Director: Michel Gondry