"At the top the only competition is yourself. The real challenge starts when you reach beyond your own limits.It's there you find out just how great you can be." Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky just launched this spot for the Indian market. The spot follows a freediver, who pushes himself to dive into the unknown. While it's visually interesting, freediving is a big disconnect for me. I'm not sure how Glenfiddich is challenging itself to be the best in this context and it assumes I know. But if it's the first ad for the Indian market, they may have no context for it.

Client: Glenfiddich
Agency: Space
Creative Director: Greg McAlinden
Art Director/Copywriter: Ethan Kennedy
Planner: Aaron McFeeley
Business Director: Sean Kelly
Senior Account Director: Leigh Chapman
Account Manager: Ben Wyver
Producer: Alister Campbell
Production company: Green Tea
Director: Lisa Gunning
DOP: Peter Zuccarini
Post production/VFX: Carbon
Editor: Lisa Gunning/ The Whitehouse
Music: Peter Duffy
Sound design: Peter Duffy
Sound Mixing: Jungle

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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