Green Pay Packer Clay Matthews teaches you how to control your emotions on draft day in this branded entertainment spot for GMC, the official vehicle of the NFL.
Watching it, I'm reminded of a creative director I had years ago. Whenever I'd present scripts I knew they were bombing when he'd ask rhetorically: "Are these supposed to be funny?"

Client: GMC
Agency: DigitasLBi
CCO: Robert Rizzo
GCD: Marc Gottesman
ACD: James Reiley
AD: Matthew Keltz
CW: Graham Shepherd
CW: Ryan Besch
Executive Producer: Ben Raynes
Producer: Jonathan Tompkins
Production: YayBig
Director: Sherwin Shilati
DP: James Laxton
EP: Adam Hendricks


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.