Green Pay Packer Clay Matthews teaches you how to control your emotions on draft day in this branded entertainment spot for GMC, the official vehicle of the NFL.
Watching it, I'm reminded of a creative director I had years ago. Whenever I'd present scripts I knew they were bombing when he'd ask rhetorically: "Are these supposed to be funny?"

Client: GMC Agency: DigitasLBi CCO: Robert Rizzo GCD: Marc Gottesman ACD: James Reiley AD: Matthew Keltz CW: Graham Shepherd CW: Ryan Besch Executive Producer: Ben Raynes Producer: Jonathan Tompkins Production: YayBig Director: Sherwin Shilati DP: James Laxton EP: Adam Hendricks

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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