For GMC’s “Most Wonderful Time” out of Leo Burnett, Piper and Chemical Effects turned their talents to creating a whole new mood for the Sierra. Delving back into footage shot for an earlier campaign, the creative team turned the truck from a hard-driving, terrain-crushing vehicle to a nimble, festive frolicker, enjoying rather than conquering nature. Visual Effects Supervisor Tim Rudgard and the Chemical Effects team added elegant plumes of airborne snow surging from beneath the truck’s tires and brilliant lens flares, and extended snow across the environment to give the landscape a pristine feel.

GMC Winter Event
“Most Wonderful Time”

Agency: Leo Burnett
Exec Producer: Erik Zaar
Creative Director: Chris McCarthy

Production Company: Backyard
Director: Nick Piper
DP: Zubin Mistry
Exec Producer: Kris Mather

Offline Editorial: General Editorial
Editor: Matt Dunlap
Exec Producer: Robert Parker

Telecine: New Hat
Colorist: Beau Leon
Producer: Wyatt Valentine

Visual Effects: Chemical Effects
Creative Director: Nick Piper
Flame Artists: Tim Rudgard, Shauna Prescott, Dan Lorenzini
Flame Assist: Jorge Tanaka
Exec Producer: Sandy Beladino
Producer: Liz Hiza

Audio: Finger Music


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