GMC Yukon Hybrid - Never say Never - (2008) :30 (USA)

Dabitch's picture
Posted by Dabitch on Feb 4 2008

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Sisyphus keeps rolling that rock

Credits: 

Agency: Leo Burnett, Detriot

Your rating: None Average: 2.2 (20 votes)

Hard to stay awake during this one...

Hygge's picture
Submitted by Hygge on 6. February 2008 - 10:36.

What's the point of the guy & the rock???

aby90's picture
Submitted by aby90 on 7. February 2008 - 0:40.

The guy is Sisyphus - a fictional character in Greek mythology, who was a king punished in the Tartarus by being cursed to roll a huge boulder up a hill, only to watch it roll down again, and repeat this throughout eternity!

Obviously, in this ad, he was finally able to do it, as the rock stayed on top of the hill.

Therefore: Never Say Never. (As they are finally able to produce such a car - with 50% better city mileage, in a 'full-size' SUV).

I liked the ending with Sisyphus apparently joyfully skipping down the hill.

Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

Allan1's picture
Submitted by Allan1 on 7. February 2008 - 23:24.

This ad was brilliant. The art is amazing. It actually transmitted the feeling of the weight and the struggle agains it to me. It's remarkable how something as minimalist as this can be so powerful.

tomwhite56's picture
Submitted by tomwhite56 on 8. February 2008 - 0:06.

Industrial Poetry™ Voiceover #673,211.

I don't like.

Plywood's picture
Submitted by Plywood on 8. February 2008 - 0:26.

Way too long.

Tahrialah's picture
Submitted by Tahrialah on 19. May 2008 - 16:24.

its a shame to stole a wellknown animation created by Mr. Marcell Jankovics th famous hungarian!!! (it was his SZISZIFUSZ)

luppio's picture
Submitted by luppio on 28. January 2009 - 13:31.