Creative Agency ROTHCO have created a fun campaign for Carbon Monoxide Awareness Week 2015, on behalf of client, Gas Networks Ireland. They made a song, which you can download at Tommy McAnairey, the award-winning, ballad-singing canary, is attempting to spread the word for CO Awareness Week by releasing a single about the poisonous gas and attempting to get it to no.1 in the Irish charts. Will it go as far as dumb ways to die? The new single is called ‘Carbon Monoxide Is Lethal As Hell’. Because it is, you know.

John McMahon, Copywriter at ROTHCO, Comments: “It’s a rousingly energetic anthem performed in the traditional Irish folk style. Given that Irish traditional music can be dark and morbid in content, it seemed logical that the genre of music Tommy would sing in would be Irish. And of course, being a canary, he knows more than most about carbon monoxide, seeing as so many of his ancestors died in the coalmines detecting the lethal gas. What’s great is that the song is packed with tips about how to prevent carbon monoxide poisoning (e.g. ‘Always keep your boiler in / Excellent condition / By gettin it serviced once a year be a registered technician’) but because the lyrics lend themselves so well to the style, the song becomes more than a jingle and really comes into its own as a piece of music.”

‘Carbon Monoxide Is Lethal As Hell’ will be available for download on Friday September 18th from iTunes, Google Music and Amazon (but can currently be pre-ordered at

Client : Gas Networks Ireland Agency : Rothco Agency Producer : Jessica Derby Art Director : Shay Madden Copywriter : John McMahon Finished Art : Gerry Coyle Account Directors : Fiona Gilroy, Miriam Henderick Account Manager : Annie Tidy Strategy : Patrick Ronaldson, Brona Kilkelly Digital Strategy : Emer Fitzgerald Digital Team : Daire Lennon, Sarah Farrant, Paul Power Social : Amy Lyons, Eric Gasparro Production Company : Piranha Bar Director : Gavin Kelly Producer : Lorraine Geoghegan Animation : Simon Burke Music : Paul Woodful Post Production : Piranha Bar Sound : Mutiny Studio Illustrator (Original visualisation) : Ian Benjamin Kenny Web Design : Rothco

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.