James. Jimmy. Jim-dog… Baby Hands Jim? Clearly not all nicknames were created equal. Tool Director Benjamin Weinstein teams with Deutsch to find out exactly what’s in a name for Go Daddy.

Client: Go Daddy
Spot Title: “TMI”
Air Date: May 2013
Agency: Deutsch
Chief Creative Officer: Greg Dinoto
EVP Group Creative Director: Paul Kekalos
EVP Group Creative Director: Matt McKay
Senior Copywriter: Sasha Blejec
Creative Director: Jin Park
EVP Director of Integrated Production: Joe Calabrese
VP Senior Producer: Crissy Cicco
EVP Director Innovative Marketing: Tom Lyons
VP Group Account Director: Tyler Helms
Account Executive: Tom Ghiden
Business Manager: Joanna Soliszko
Production Company: Tool of North America
Director: Benjamin Weinstein
EP: Brian Latt, Dustin Callif, Oliver Fuselier, Danielle Peretz
Editorial: Cosmo Street New York
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Heather Richardson
Color: Company 3
Colorist: Tom Poole
Audio Post: Sonic Union
Mixer: Steve Rosen


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