James. Jimmy. Jim-dog… Baby Hands Jim? Clearly not all nicknames were created equal. Tool Director Benjamin Weinstein teams with Deutsch to find out exactly what’s in a name for Go Daddy.

Client: Go Daddy Spot Title: “TMI” Air Date: May 2013 Agency: Deutsch Chief Creative Officer: Greg Dinoto EVP Group Creative Director: Paul Kekalos EVP Group Creative Director: Matt McKay Senior Copywriter: Sasha Blejec Creative Director: Jin Park EVP Director of Integrated Production: Joe Calabrese VP Senior Producer: Crissy Cicco EVP Director Innovative Marketing: Tom Lyons VP Group Account Director: Tyler Helms Account Executive: Tom Ghiden Business Manager: Joanna Soliszko Production Company: Tool of North America Director: Benjamin Weinstein EP: Brian Latt, Dustin Callif, Oliver Fuselier, Danielle Peretz Editorial: Cosmo Street New York Editor: Tom Scherma Executive Producer: Maura Woodward Producer: Heather Richardson Color: Company 3 Colorist: Tom Poole Audio Post: Sonic Union Mixer: Steve Rosen