In their by now standard bait-and-switch, Danica Patrick does something sorta sexy, and Godaddy wants you to log on to to see the end of their ad. Same procedure as last year, James. Same procedure as every year.

Client: Godaddy Agency: inhouse

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.