Pollution in India is quite bad, especially due to vehicles. Just in time for Inda's National Pollution Control Day. Creativeland Asia and car and home fragrance company Godrej Aer are pledging to reduce air pollution and asking some very special friends to ask you to do the same. These friends, like Mr. Dog up there, are the ones who have to breathe in the pollution and are fed up with it. And they want you, the urban city dweller with vehicle, to get your PUC, or Pollution Under Control certificate. I'm guessing this is the equivalent of a smog check in North America. Either way. Help #ChangeTheAir.

This series of spots is quite fun-- although I don't speak what I am assuming is Hindi (and Indian Adland readers please help us translate in the comments) I love the blend of languages and of course it comes across as being understandable regardless.

Client: Godrej aer Agency: Creativeland Asia Anu Joseph, Executive Creative Director

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.