Canadian Thanksgiving is October 10th. The Friday before, on October 7th Blackjet Inc., is asking you to do something different in order to help people struggling with poverty and homelessness in Toronto and that's this: skip lunch. That's right, don't eat. It works like this: You skip lunch that Friday and donate your lunch money to the homeless.You then challenge your friends to do the same. And if they don't they have to buy you lunch at your favorite restaurant. It shares some of the same math as the Ice Bucket Challenge in that it's a challenge, and carries with it a pass-the-baton movement to it. And while it does carry some social aspects, I think it's more of a localized version. Although I could see this being picked up by local news stations. Either way, it's a good cause. If you want to help out, go to FastTurkey and donate.

Client: Agency: Blackjet Inc
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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