Nothing says "high tech" quite like a blue & green basic 3D rendition mirrored on someones 1980s style clunky large glasses. But then we get to see some product demo too, tyres in rain, always a crow pleaser.

Goodyear

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.