Another ad wants to do the Honda Cog Rube Goldberg machine-thing, set in a gray warehouse much like in the film "The Way Things Go" (Der Lauf der Dinge). Will Google get sued by Peter Fischli and David Weiss like Honda did? Naah. I suppose a new trend of these types of ads will start again now, who will be the first to beat Guinness tipping point in budget?

Music: Fats Waller - (Do You Intend to Put an End To) A Sweet Beginning Like This.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.