How fast, exactly is Google Chrome? And how do you explain "fast" when we've seen ten thousand variations on "everybody else is in slow motion" since the dawn of the in ads?

Easy - you set up complicated machinie-mah-bobs, that test the speed of real world items compared to the speed of a web page loading in in Google Chrome. The humble potato is shot out through a tube, passing chip-slicing wires and lands in a bowl of frying fat too late because Chrome already loaded the page. Sound waves can't beat chrome either, but they can eventually spill pink pain into a giant ear. Oh the fun they had at BBH New York when they came up with these contraptions!

Client: Google
Agency: BBH New York
Production Company: 1st Ave Machine, New York
Director: Aaron Duffy
Kevin Roddy (Chief Creative Officer)
Pelle & Calle Sjoenell (Executive Creative Director)
Steve Peck (Art Director)
Jared Elms (Copywriter)
Sam Penfield (Executive Producer)
Orlee Tatarka (Agency Producer)

Google Creative Lab Executive Creative Director: Robert Wong
Project Manager: Jessica Bigarel, Google Creative Lab
Head of Broadcast: Lisa Setten
Line Producer: Michael Solomon
Conceptual Fabricator: Bob Partington
Editorial: Lost Planet
Editor: Charlie Johnston
Executive Producer: Krystyn Wagenberg
Assistant Editor: Chris Huth
Producer: Meagen Carroll
Telecine: Katabatic
Telecine Artist: Emery Wells
Producer: Dave Escovitz
Online: Black Hole
VFX Artist: Tim Farrell
Producer: Tim Vierling
Audio: Plush NYC
Audio Engineer: Rob Fielack
Sound Designer: Joseph Fraioli @ JafBox Sound

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.