Everybody's comin' home in this spot. All walks of life, all kinds of people. Gay, jewish, bi-racial, Indian, cello-players and all. And it's all set to a whistling version of "Take me home, country roads." It feels like a pitch rip for an agency wanting to win the Google business. It's trying hard to be anthemic except it isn't saying anything of importance. It's just saying we're here to help. Okay.

Client: Google

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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