It doesn't matter who you are or where you are food brings us all together. This branded content features 18 chefs coming together under one roof to create an experience called Small World, celebrating different cultures languages and food. Throughout we see chefs bringing their passion to life and of course mobile device usage as people use the translator to see what it is they're going to eat. It's pretty neat, but it's also a no-brainer. They spent the first 45 second explaining how food is the great cultural uniter. Of course everyone is going to have a good time. And while it may be true that you don't often see Scandinavian and African and Israeli and Japanese cuisine on one menu, it's not like these foods haven't been introduced to each other before. Not to get all nerdy but Brazilian cuisine is already a mixture of African, Portuguese and Indigenous. And we've already endured the fusion craze. So while it's a cool idea, I'm missing the tension and the "so what," factor. It feels less like some grand experiment and more like like one big dinner party at a trendy pop up restaurant in New York. With an app.

Client: Google Production Company: m ss ng p eces Executive Producer, partner: Kate Oppenheim Executive Producer, partner: Ari Kuschnir Executive Producer, partner: Brian Latt Director: Josh Nussbaum Executive Creative Director, PARTY: Masahi Kamamura Creative Director, PARTY: Jamie Carreiro Head of production, partner: Dave Saltzman Project Management Director: Brian Mitchell Art Director: David Trumpf Art Producer: Kari Anderson Project Management Supervisor: Sara'o Berry Project Management Supervisor: Kathryn Berk Project Management Coordinator: Jonathan Figueroa Project Management Coordinator: Zachary Kislevitz Copywriter: Gideon Jacobs Copywriter: Cassie Marketos Designer: Jordan Bruner Designer: Costa Damaskos Designer: Stephane Rodriguez Campaign Video Line Producer: Mike Prall Campaign Video Production Manager: Jason Reif Google Head of Google Brand Creative: Michael Tabtabai Head of Cultural activations: Cameron Luby Marketing Manager, Google Brand: Ben Quesnel Marketing Manager, Google Translate: Jesse Friedman Head of Brand and Reputation, Events & Experiences: Michelle Rosen Sapir Brand Marketing Manager: Kyle Gray Marketing Manager, Social Lab: Jane Hall Events Marketing Manager: Katrina Lau Events Marketing Manager: Melissa Luu Events Marketing Manager: Lorin Pollack Brand Marketing Manager: Tracy Hepler Communications Manager: Evan Barbour Communications Manager: Kara Berman MP Shift Co-Founder, The MP Shift: Amy Morris Co-Founder, The MP Shift: Anna Polonsky
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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