Remember last Halloween when Gröna Lund released a haunted poster to reveal the upcoming attraction “House of Nightmares”? Well, it's time to remind people that the classic haunted house has been updated, and just in time for April Fools, Gröna Lund & ad agency Pool decided to scare the bejesus out of movie goers with this kiss cam prank. Looks like half of the theatre tried bolting for the door at the sight of that skinny zombie. Tssk tssk.

Advertising Agency: Pool, Stockholm, Sweden Account manager: Johanna Törnblom, Eva Inde Art Director: PJ Lindqvist Copywriter: Björn Wigenius Production company: Stopp Director: Fredrik Broander Executive Content Producer: Sara Gray Production manager: Malin Brogren

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.