Anderson .Paak shows the power of music in this spot inspiring us to believe in music for the 59th GRAMMYs. We watch as Anderson .Paak, a band, gospel choir, and a congregation of church-goers get overcome by the power of music thanks to their gospel-inflected version of .Paak's hit "Come down." Never mind the old time church vibe that couldn't get any more stereotypical if it tried. What I really can't get past is the song. It might be a great track on its own, but in this context, not so much. The spot is either trying to be intentionally funny or it's knows full on it's being culturally insensitive and offensive and just doesn't care.
Nothing touches the soul more when you're in church then a song about staying drunk and high. Even if you're not a Christian it's easy to see why this might be considered God awful. Can I get an Amen?

In case you aren't familiar with the song, here are the lyrics they sing (minus the first line.)

"Come down"

Hey! Well that's exactly what a nigga came for
Huh, you doin' shots from afar
I'm a meet you at your front door
Uh, so hard to be doing what you really meant for, beauty
Huh, but don't I make it look easy
Don't I make it look good

Now you, drank up all my liquor, come on
What I'm 'posed to do now?
And you talkin' all that shit, now come on
You gonna have to back it up
If I get too high now, sugar, come on
I might never come down
You know I might never come down
Let me get down
You might not never come down
Now let me come down
You might not never come down
Let me get down!
You may never ever come down
It took too long to get this high off the ground
Don't run, just stay awhile

Can't beat it, can't beat it, can't beat it, can't beat it with the big bad door
Can't see her with this pitch black Gucci frames on
Let me take these bitches off
Let me get the full scope, hold up
Huh, full screen, HD, let me take another picture
Let me pull it to the pre-show
Wow, Cool beans, cool beans
That's a whole lot of reefer
Let me help you with the pre-roll
You, drank up all my liquor, come on
What I'm 'posed to do now?
And you talkin' all that shit, now come on
You gonna have to back it up
If I get too high now, sugar, come on
I might never come down
You know I might never come down
Let me get down
You might not never come down
Now let me come down
You might not never come down
Let me get down!

CLIENT - THE RECORDING ACADEMY Chief Marketing Officer: Evan Greene Senior Director and Executive Producer, Marketing: Jim Cannella AGENCY - TBWA\CHIAT\DAY Creative Chairman: Stephen Butler Executive Creative Director: Linda Knight Creative Director: Jason Karley Art Director: Stephanie Johnson Copywriter: Paula Henzel Director of Production: Brian O’Rourke Executive Producer: Anh-Thu Le Senior Producer: Kaitlin Moore Account Director: Pamela Lloyd Account Supervisor: Caroline Hanley Account Supervisor: Ashley Pratt Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Lisa Lipman Business Affairs Manager: Mimi Hirsch Chief Strategic Officer: Neil Barrie Planner: Audrey Tyau Director of Digital Strategy: Rohit Thawani Social Strategist: Renee Vafa Data Strategist: Justin Karch PRODUCTION – SANCTUARY CONTENT Director: Natalie Rae Director of Photography: Andy Catarisano Executive Producer: Preston Lee Head of Production: Adam Litt Line Producer: Javier Solija EDITORIAL – CUT AND RUN Editor: Sam Ostrove Assistant Editor: Lee Bacak Jr. Managing Director: Michelle Eskin Executive Producer: Amburr Farls Senior Producer: Jared Thomas VISUAL EFFECTS – JOGGER Creative Director: David Parker Lead Flame Artist: Shauna Prescott Flame Artist: Andy Brown Flame Assistant: Jorge Tanaka Executive Producer: Rich Rama Producer: James Howell COLOR – MPC Colorist: Ricky Gausis Executive Producer: Meghan Lang Color Producer: Rebecca Boorsma MUSIC Come Down Performed by Anderson .Paak Co-Writer: Tony Louis Cottrell Label: OBE, Steel Wool, ArtClub Executive Producers: Adrian Miller, Kevin Morrow, Ketrina ‘Taz’ Askew Publishing: DJ Hi Tek Music Publishing, Songs of Windswept Pacific, Watch and Learn Publishing Original Musical Arrangement: Anderson .Paak and J'rese Mitchell Musical Director: J'rese Mitchell Gospel Choir Leader: Camille Timan ORIGINAL SOUND DESIGN AND MIX BY BEACON STREET Mix/Sound Design Engineer: Rommel Molina Mix Assistant: Vivi Rojas Executive Producer: Adrea Lavezzoli Mix Producer: Kate Vadnais
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture
    Dabitch

    The only good thing about this spot is the very young, very talented, dancers.

    Feb 10, 2017

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